• Does Anyone Remember Your Brand? But it's not enough to think, it's what we think about, it's how we think. The unthinking route is easy and well-trampled. Thinking on autopilot is the same-old, it's exactly what you would expect. The way we think gets your audience to sit up and take notice; we inspire your audience to think about your brand.
    • We Are Always Thinking... The process of creating is similar to architecture. We test for potential weak spots and plan for the many variables that can negatively affect your brand. We start with knowledge as a foundation and we build with ingenuity reinforced with imagination. All elements work together harmoniously to create strategically oriented, memorable and brilliantly executed marketing messages.
    • Nothing Hits Home Like Measured Results. We aim to employ smart communications that actually work. Evaluation gives a reference point to measure attitudes, inquiries, recall and more. When the tiniest alterations cause major changes in consumer behavior, it's important to know when, where, what, how and why.

    • 5 Reasons to Boost Your Results with Microsites and Branded Blogs

      As human beings, our attention span has shrunk to 8.25 seconds – less than that of a goldfish! Is it any wonder microsites and branded blogs are reporting increased conversion rates of up to 200%? These little workhorses are quick, not-so-quiet secret weapons.

      So why don’t you have one?

    • Four Factors to Watch in a Digital Advertising Campaign

      Digital Advertising—it’s more than just “the new hotness.” If you’re a business owner, marketing manager or business professional, then you know that digital advertising is no longer optional if you’re trying to reach consumers. From smartphones to tablets and streaming video sites, digital has become THE cost-effective means to reach potential clients. Yet, as essential as it is, the details of a digital campaign still remain murky for many advertisers. This is why many businesses rely on digital agencies for guidance.

      Four points that you should keep in mind when crafting a campaign with your advertising partners…

    • Competing for the Best Talent

      Pekin Insurance knows the kind of worker they want to attract and hire. This video helps them do it.

       

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